The Elements of Content Strategy By Erin Kissane
Publisher: A Book Apart 2011 | 80 Pages | ISBN: 0984442553 | PDF | 3 MB
Publisher: A Book Apart 2011 | 80 Pages | ISBN: 0984442553 | PDF | 3 MB
With brevity, clarity, and good humor, Erin Kissane explores the roots of content strategy—where it came from, why it matters, and how to do it well.