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The Elements of Content Strategy (repost)

Posted By: Veslefrikk
The Elements of Content Strategy (repost)

The Elements of Content Strategy By Erin Kissane
Publisher: A Book Apart 2011 | 80 Pages | ISBN: 0984442553 | PDF | 3 MB

With brevity, clarity, and good humor, Erin Kissane explores the roots of content strategy—where it came from, why it matters, and how to do it well.