Writing White Papers How to Capture Readers and Keep Them Engaged
Writing White Papers How to Capture Readers and Keep Them Engaged By Michael A. Stelzner
English | 2006 | ISBN: 0977716937 , 0977716945 , ISBN-13: 9780977716937 | 214 pages | PDF | 4,8 MB
English | 2006 | ISBN: 0977716937 , 0977716945 , ISBN-13: 9780977716937 | 214 pages | PDF | 4,8 MB
Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to:
* Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.