Multimodality and Identity
Theo van Leeuwen, "Multimodality and Identity"
English | ISBN: 081534905X | 2021 | 180 pages | PDF | 20 MB
English | ISBN: 081534905X | 2021 | 180 pages | PDF | 20 MB
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.
Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.
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