Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance (repost)
Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance
AMACOM | English | April 2009 | ISBN: 081441396X | 288 pages | PDF | 1,2 MB
AMACOM | English | April 2009 | ISBN: 081441396X | 288 pages | PDF | 1,2 MB
It's pure myth that human beings are fundamentally rational creatures-we are sublimely emotional at heart and work best when treated as such, argues consultant Herr, who contends that companies need to take a hard-science approach to the soft side of the business if they want to maximize their gains. He explores the human social appetites-innovation, skill mastery and deployment, goal attainment, cooperation and self-protection-maintaining that these drives are as integral to our biology as our need for food, sex and love.