Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
English | Routledge | 1 edition (April 6, 2009) | 144 pages | ISBN : 0789001411,9780789001412 | PDF | 1.08MB
Product Description:
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.