Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market (repost)
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
Kaplan Business | 2004-06-01 | ISBN: 0793186005 | 272 pages | PDF | 4,6 MB
Kaplan Business | 2004-06-01 | ISBN: 0793186005 | 272 pages | PDF | 4,6 MB
Marketers spend well over $185 million in campus-specific advertising and promotions alone. The college market is one of the most lucrative groups targeted by marketers and advertisers today-and for good reason. Considered the heart and soul of the youth market, it encompasses college-bound high school graduates, current college students, recent college grads, parents of college students, alumni, college faculty, administrators, and institutional buyers. Currently enrolled college students alone represent 15.6 million voracious consumers who spend an estimated $200 billion annually.