Beyond Selling Value: A Proven Process to Avoid the Vendor Trap (repost)
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Kaplan Business | 2002-09-16 | ISBN: 0793154707 | 320 pages | PDF | 1,6 MB
Kaplan Business | 2002-09-16 | ISBN: 0793154707 | 320 pages | PDF | 1,6 MB
How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity.
Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business.