Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business (repost)

Posted By: Veslefrikk
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business (repost)

Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Jossey-Bass | 2006-02-03 | ISBN: 0787983098 | 208 pages | PDF | 1,5 MB

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.)