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When Ads Work: New Proof That Advertising Triggers Sales, 2 edition

Posted By: tukotikko
Date: 13 May 2012 12:23:54
When Ads Work: New Proof That Advertising Triggers Sales, 2 edition

When Ads Work: New Proof That Advertising Triggers Sales, 2 edition By John Philip Jones
2006 | 232 Pages | ISBN: 0765617382 | PDF | 1 MB


With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.


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