Customer Value Investment: Formula for Sustained Business Success
Sage Publications Pvt. Ltd | English | 2007-12-18 | ISBN: 0761936041 | 212 pages | PDF | 1,9 MB
Sage Publications Pvt. Ltd | English | 2007-12-18 | ISBN: 0761936041 | 212 pages | PDF | 1,9 MB
Customer Value Investment is still a new concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. It means that customers buy products or choose those services that give them more value. This in turn helps companies to create more value for their stakeholders, thus leading to sustained business success. In short, Customer Value Investment enables companies to be driven by customers and their needs.