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Brand Bollywood: A New Global Entertainment Order (Repost)

Posted By: manamba13
Brand Bollywood: A New Global Entertainment Order (Repost)

Brand Bollywood: A New Global Entertainment Order by Derek Bose
English | 2006 | ISBN: 0761935347 | 228 Pages | PDF | 1 MB

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.


Brand Bollywood: A New Global Entertainment Order (Repost)