Brand Bollywood: A New Global Entertainment Order by Derek Bose
English | 2006 | ISBN: 0761935347 | 228 Pages | PDF | 1 MB
English | 2006 | ISBN: 0761935347 | 228 Pages | PDF | 1 MB
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.