Marketing Communications: Integrating Offline and Online with Social Media
P. R. Smith, Ze Zook, "Marketing Communications: Integrating Offline and Online with Social Media"
Kog an P age | 2011 | ISBN: 0749461934 | 512 pages | PDF | 7,8 MB
Kog an P age | 2011 | ISBN: 0749461934 | 512 pages | PDF | 7,8 MB
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:
-social media and websites
-advertising
-PR
-sponsorship
-direct selling
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.
With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
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