Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place (repost)
James Hammond "Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place"
Kogan Page | 2008-05-28 | ISBN: 0749450738 | 224 pages | PDF | 2 MB
Kogan Page | 2008-05-28 | ISBN: 0749450738 | 224 pages | PDF | 2 MB
A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.