Public Relations: A Practical Guide to the Basics (PR in Practice)
Philip Henslowe "Public Relations: A Practical Guide to the Basics (PR in Practice)"
Kogan Page | 2003-10-01 | ISBN: 0749440724 | 152 pages | PDF | 1,3 MB
Kogan Page | 2003-10-01 | ISBN: 0749440724 | 152 pages | PDF | 1,3 MB
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
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