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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work (repost)

Posted By: Veslefrikk
Date: 30 Jan 2015 12:20:24
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work (repost)

Merlin Stone "CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work"
Kogan Page | 2002-08-21 | ISBN: 0749436964 | 700 pages | PDF | 2 MB

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
* First book to apply CRM to financial services, and in a global scale
Includes Financial Services research in the USA and Canada

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