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The Economics of Franchising (repost)

Posted By: Veslefrikk
The Economics of Franchising (repost)

The Economics of Franchising
Cambridge University Press | 2005-04-11 | ISBN: 0521772524 | 350 pages | PDF | 2 MB

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process.