Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls, "Welcome to the Creative Age: Bananas, Business and the Death of Marketing"
English | 2002 | ISBN: 047084499X | 292 pages | EPUB | 3.2 MB
English | 2002 | ISBN: 047084499X | 292 pages | EPUB | 3.2 MB
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.