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Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership (repost)

Posted By: Veslefrikk
Date: 23 Jun 2014 12:57:47
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership (repost)

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Wiley | 2008 | ISBN: 0470694246 | Pages: 300 | PDF | 5.40 MB

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour.

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