The Handbook of Communication and Corporate Reputation (Repost)
Craig E. Carroll, "The Handbook of Communication and Corporate Reputation"
English | 2013 | ISBN: 0470670983 | 656 pages | PDF | 5 MB
English | 2013 | ISBN: 0470670983 | 656 pages | PDF | 5 MB
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation