Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (repost)
Jonathan M. Tisch "Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience"
Wiley | 2007-02-26 | ISBN: 0470043555 | 272 pages | PDF | 1,1 MB
Wiley | 2007-02-26 | ISBN: 0470043555 | 272 pages | PDF | 1,1 MB
Praise for Chocolates on the Pillow Aren't Enough
"Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true–chocolates on the pillow are not enough. A great read!"
David Neeleman, founder and CEO, JetBlue Airways Corporation