Tony Alessandra and Michael J. O'Connor, "The Platinum Rule: Discover the Four Basic Business Personalities"
English | ISBN: 0446519707, 0446673439 | 1996 | 163 pages | PDF | 0.4 MB
English | ISBN: 0446519707, 0446673439 | 1996 | 163 pages | PDF | 0.4 MB
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them." In other words, find out what makes people tick and go from there.