Food Marketing to Children and Youth: Threat or Opportunity?
National Academies Press | 2006-04-11 | ISBN: 0309097134 | 536 pages | PDF | 1,2 MB
National Academies Press | 2006-04-11 | ISBN: 0309097134 | 536 pages | PDF | 1,2 MB
What impact has food and beverage marketing had on the dietary patterns and health status of American children? Focusing on this question, this book is of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, and media. Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation.