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Industrial Design, Competition and Globalization (Repost)

Posted By: Specialselection
Date: 15 Jan 2014 05:34:15
Industrial Design, Competition and Globalization (Repost)

Grete Rusten, John Bryson, "Industrial Design, Competition and Globalization"
English | 2009-12-22 | ISBN: 0230203493 | 288 pages | EPUB | 2.4 mb

Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.

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