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Marketing Research: An Applied Orientation (6th Edition)

Posted By: nebulae
Marketing Research: An Applied Orientation (6th Edition)

SPSS Inc. Naresh Malhotra, "Marketing Research: An Applied Orientation (6th Edition)"
English | ISBN: 0136085431 | 2010 | 937 pages | PDF | 22 MB

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
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