Electronic Commerce: Principles and Practice
Electronic Commerce: Principles and Practice by Hossein Bidgoli
2001 | ISBN: 0120959771 | 487 pages | PDF | 17,7 MB
2001 | ISBN: 0120959771 | 487 pages | PDF | 17,7 MB
This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources.