Analysis for Marketing Planning, 7 edition (Repost)
Donald Lehmann, Russell Winer, "Analysis for Marketing Planning"
2007 | pages: 314 | ISBN: 0073529842 | PDF | 5,3 mb
2007 | pages: 314 | ISBN: 0073529842 | PDF | 5,3 mb
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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