Everything I Know about Marketing I Learned From Google (repost)
Everything I Know about Marketing I Learned From Google By Aaron Goldman
Publisher: Mc.Gra.w-Hi.ll 2010 | 341 Pages | ISBN: 0071742891 | PDF | 2 MB
Publisher: Mc.Gra.w-Hi.ll 2010 | 341 Pages | ISBN: 0071742891 | PDF | 2 MB
You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.
How does Google do it? In a word: marketing.
You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge.