Kristin L. Anderson, Carol J. Kerr, "Customer Relationship Management"(repost)
Kristin L. Anderson, Carol J. Kerr, "Customer Relationship Management"
ISBN: 0071379541 | edition 2002 | PDF | 178 pages | 18,5 mb
ISBN: 0071379541 | edition 2002 | PDF | 178 pages | 18,5 mb
Customer Relationship Management provides easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This book supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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